China
5) Ericsson’s 114-year presence in China
6) Establishments across the country
7) The Market position of Ericsson China
Ⅱ. SWOT Analysis of Ericsson China
1) The Spirit of Ericsson
2) External Environment : Opportunities
3) External Environment : Threats
4) Internal Environment : Strengths
5) Internal Environment : Weakness
Ⅲ. Development of Alternative strategies
1) SO
extension
Create new user and business diversification
2. Growth possibility of the China market
-Merits in the Chinese market
Internet users are increasing and consumers’ purchasing power is continuously improving
'Han-ryu' in east Asia and a positive response to Korean game
Weak video game market compare with another part
China joined WTO and started market economy
Global Expansion
Offices and factories in Japan, China America
Exporting product to over 80 countries
in 2009, set up office in Vietnam & Russia
5 Forces analysis (In China)
Many available
options
-Little regulation-Not requiring high technology-Fierce competition
-Monopoly‘Gangsabu’ (Taiwan) ‘Namgazone’ (China)
-Imitation products
-Cheap & abund
Now the Korean discount store called E-mart that is operated by Shinsegae Corporation is keeping their growth very successfully, beating off many competitors. Shinsegae Corporation’s stock price could excess 3 hundreds thousands won and is keeping up because it attribute its success to E-mart. Their sales amount has been developing as well. In 1999 their sales amount reached at 2.3 trillion won
China.
- Increasing local R&D investment and strengthening to bring up R&D resources.
- Constructing the working environment differentiated from Chinese companies by introducing advanced corporate culture as well as technology transfer.
Providing the opportunity to visit the head quarter.
Digging out potential of local employees through various career development courses