China , 1 to 3 in Australia within
2 years
5.Perform green marketing through holding events
such as ‘Planting 100 trees on Tree-Planting Day” or
Hosting environmental lectures in TOMNTOMS
Academy as a long-run project.
“Bulid 11 more stores at suburban areas
(such as Pusan, Dae-Jeon) to accomplish
30% increased profits rate of increase over the
Last year in next 2 year
coffee brands. Also their sales are ten billion in the 2010. Caffebene was reputed by the other people that native brand is efficiently competing with the overseas coffee brands. And it shows their presence in the red ocean field of coffee brand. This company also pursuits to broaden their business to many other countries like America, China, and Southeast Asia.
2. Strategic Focus and Plan
M
market economy, China become the superpower country. So, to Korea, China is very important country for business and trade. Now, After 20 years the establishment of diplomatic relations between Korea and China, How do we performed business in China for success in the cultural characteristics and communication view points? Our group supposed we started coffee franchises(Caffe Benet) in Beijing, Chi
현황
2004년 Coffey가 설립하여 르완다 커피를 수입하고
커피 판매 수익을 르완다에 직접 재투자하는 사회적 기업
기업 미션
Thousand Hills Coffee Co.는 중간 상인을 없애 르완다 커피 농민에게
보다 큰 이익을 주고 수익을 환원하여 르완다의 발전을 돕고자 하는 목표를 가지고 있다.
수익을 르완다에
markets and small marketing industry's share has gradually decreased.
This appeared new type of companies change the price and shopping environment to increase consumer welfare and enhance the efficiency of the domestic marketing industry. In addition it brings the activate consumption by meeting the change of the consumer's shopping needs. and in recent years by opening stores in China and abr