홍콩에 있는 Bank of China는 현재 완성된 건물 중 아시아에서 3번째로 높은 건물이다.
전체 높이는 79층 369m 서로 높이가 다른 4개의 삼각형이 합쳐진 형태를 가지고 있다. 구조시스템은 삼각형의 변(즉 평면에서 대각선)방향으로 위치한 평면내부의 대형 브레이스가 건물에 작용하는 횡하중과 연직하중을
2. TotalChainManagement : TCM means a system which enable to manage information lively through making shops and factories connected by online system.
UNIQLO’s designing and planning process is being done at Japan, and manufacturing the products in China. At this point, inventories and sold clothing at China are real-time reported to Japan. This system minimizes the waste of cost placing an or
IB Strategies based on 4P
In France and China
03 / IB Strategies – Lolita Lempicka in France
Product strategy
Emphasized ladyishness
☞Hired talented designers and staffs from local
Round and spherical shape of containers symbolized ladyishness
☞container design grabbed women’s attention
“Efficient”
Price strategy
Relatively higher labor cost than Korean w
China. For example, Nokia priced its lowest-end phone at just $45, however customers do not even recognize it as a low-price mobile phone manufacturer. Instead, most customers view it as a firm which produces advanced phones.
Nokia also tries to keep a good brand image in developed country so that it sells high price, high-end product in that market. Its strongholds are Europe and Northeast Asi
design, Bean Pole was not hit by the severe competition which overflowed in the 90s in casual brand industries. With combination of fabrics, standardization of colors, and design map using fabric and colors Bean Pole set average quality of each material every month, made code systems for different colors for every season which resulted in reduction of time. These processes reduced production time