China Mobile Phone Market (1997-2002)
CAGR (Compound Annual Growth Rate) = 82.3%
(13 million 266 million)
2002
- Became the No.1 Mobile communication market
The reasons for the radical increase
- Cut a communication & mobile phone price down
- Payment in advance system
- Higher income of Chinese
1999 – 2000
- First China Local Mobile Phone Brand
extension
Create new user and business diversification
2. Growth possibility of the Chinamarket
-Merits in the Chinese market
Internet users are increasing and consumers’ purchasing power is continuously improving
'Han-ryu' in east Asia and a positive response to Korean game
Weak video game market compare with another part
China joined WTO and started market economy
Chinamarket
It’s very important that sustaining sales by getting confidence from customers. To restore broken trust because of melamine crisis from customers, careful customer relationship management is required.
4. Conclusion
However, in this situation, dairy supply chain in China is crowded with lots of minor middlemen agencies, it’s hard to find reliable agency and outsource dist
There existed a high degree of competition among government
The Chinese government emphasized social profitability more than economic profitability
The over-Employment problem
- The China compel rule - Five days a week
- This rule affects over-employment
Market penetration level
China Color TV penetration rate
Total households - 41%
- 80 million urban households -80%
- 220 m
in total sales. Its net profit was KRW 11.9 billion .
B. International Expansion History
Nongshim is famous for its great success in the instant noodle market not only in Korea, but foreign market like China, USA, etc. Currently it has been focusing on expanding its business area to premium instant noodle market in China and this chapter will cover Nongshim’s international expansion history.