Ⅰ. The reason of our choice
ⅰ. Situation of Korean market
As you can see in this graph, Korean chicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe
Suppliers
Bargaining Power
1. Low price discrimination
of food supplies in China
2. Weak competitiveness for suppliers
Buyers
Bargaining Power
1. Different customers’ tendencies
by regional group in China
2. Easy to change the brand
3. Low converting cost of buyer
Potential
New Entrants
1. Low cost for launching fast food corporation
2. Hard to have differences
Pre- Gorbachev Soviet- Vietnames Discord
To answer the aforesaid question, we need evidence, above all, from the vietnamese and Russian archives, but it may also be useful to study the declassified reports of the East European Communist diplomats who were accredited to Hanoi in the 1980s. Namely, the Hungarian diplomats whose reports I read managed to collect an impressive amount of confiden
The second largest national capital following Jews.
56% increase in last year, reaching up to $ 390 billion (which is 15 times larger than Korean national budget)
Population of overseas Chinese: around 60 million
50 % of FDI inflow into China
Network chains of Chinese economic regions without any economic restriction from the government.
Foreign Direct Investments (FDIs) are the esse
III. Overseas Chinese Capital in East Asian Region
1. Hong Kong
The population of Hong Kong is about 6.3 million and 98% of it is Chinese with 90% of them are from Guangdong province. The external structure of large corporates in Hong Kong seems to be westernized but the internal look shows rather family-oriented management system. Until 1988, ten family-owned companies dominated about 54