cars as a high-end premium car.
Although Kia’s Entry Strategies very successful, Kia will have to entrance another class of car market later.
Then Chinese customer may think, “KIA? Cheap, and Pretty good performance, That’s all. Their car unsuitable for luxury sedan.”
Kia could make penetration to Chinese market
through a totally new Premium Brand
EX ) Toyota - Lexus
between Korea and China, How do we performed business in China for success in the cultural characteristics and communication view points? Our group supposed we started coffee franchises(Caffe Benet) in Beijing, China. And we looked for informations and knowledges about Chinese culture and Chinese customs for successful franchise management in Beijing from intercultural communication perspective.
customer’s attention
Give consequence to foods: limited consumption with remaining socialist living patterns.
Chinese characteristics that they enjoy eating.
Chinese who like sweet foods => enforcing sweets.
Operating stores under direct managements: It is difficult to deliver fresh fruits, vegetables and fish to Shanghai because of the bad condition
customers in frozen foods taking up to 80% of the market shares. In addition, even though 청정원 is the leading market in red-pepper pastes, CJ also came out with 해찬들 red-pepper pastes to compete with 순창 re-pepper pastes. CJ 산들애 also comes as the direct competing products of 맛선생 the chemical sweetener products. Recent expansion of product line to instant curry led to dire
customers of Megastudy’s e-learning products in China. However, without product quality control and a solution to the bootleg problem, Megastudy cannot guarantee its success in Chinese market.
Bargaining Power of Suppliers
It is important to think of e-learning industry itself when finding out bargaining power of suppliers. Suppliers could be classified into two categories here in a broad s