Ⅰ. Overall Analysis
1. About Estée Lauder Company
1) Company History
Estée Lauder is a retail brand of luxurious cosmetics, skincare and fragrance products, and primarily targeting female consumers of age 30 and up. Sold in more than 120 countries and territories, Estée Lauder has a reputation for technologically advanced, high-performance products.
Since Estée
Chinese. The Malayan Union, established in 1946 and consisting of all the British possessions in the Malay peninsula with the exception of Singapore, was dissolved in 1948 and replaced by the Federation of Malaya, which restored the autonomy of the rulers of the Malay states under British protection. During this time, rebels under the leadership of the Malayan Communist Party launched guerrilla o
Global network at your fingertips
A truly global network for importers and exporters of raw materials, component parts and finished goods
Happy culture
Leading advantages
Huge Chinese market
Easy system
Worldwide trade
Internet-based trade
Scam transaction
Internal investigation
Widespread fraud
Red Ocean
Protest from environmentalists
Marketing Ethics Issue
e-commerce intermediary service providers" transform
to "full e-commerce service provider"
Meet at Alibaba → Work at Alibaba → Live at Alibaba
Times make the hero, the hero make history
Chinese e-commerce environment to promote the expansion of Alibaba, which in turn has promoted China's Alibaba e-commerce environment
The formation of the two complement each other a
market situations, most golf equipment manufacturers have been trying to co-develop various size lines of proprietary shafts with companies specializing in shaft design and manufacturing.
2. Changes in Distribution Channels
At past, there was only one channel to purchase golf equipments; off-course shops. After activating e-commerce, some golf shops started to move to online space for many