Chinese companies.
High pricing policy and securing luxurious store
Selecting mass media carefully when driving promotion and advertising strategy.
Constructing A/S network in order to back up the high class image
Providing the products which are served only in E-Mart and are popular in Korean market, except the ratio of local products set by government
cars as a high-end premium car.
Although Kia’s Entry Strategies very successful, Kia will have to entrance another class of car market later.
Then Chinese customer may think, “KIA? Cheap, and Pretty good performance, That’s all. Their car unsuitable for luxury sedan.”
Kia could make penetration to Chinese market
through a totally new Premium Brand
EX ) Toyota - Lexus
also establishes 國民道德實施要綱 too. After 1990s, China makes effort to construct new diplomacy principal based on Confucianism. They implement three policies which are make neighbor harmonious, rich, and secure to Asian countries. They especially emphasize peace diplomacy. This is because of the Confucianism. They establish confucius institute and propagate traditional culture. The
Chinese cars. Therefore, fundamentally, technology innovation deemed as quintessential for improving the overall quality of Hyundai products.
Hyundai strategy is to develop its unique strategies in the short and long run to secure strong position in the US automotive market, based on such objectives. We will derive possible strategies after analyzing the industry, competitors and the company pe
be able to produce within school zone areas—thus, differentiating from other energy drink products like Redbull. Shifting the main target from 20s to middle and high school students, and implementing creative marketing strategies introduced in the paper; Lotte Chilsung will surely secure its no. 1 position in the energy market and would be able to make revenue of .140 billion won in 2016.