based economy to one based on manufacturing and industry. The physical landscape of the country changed with the emergence of numerous mega-projects, such as the Petronas Towers, the North-South Expressway, the Multimedia Super Corridor, and the new federal administrative capital of Putrajaya. In the late 1990s, Malaysia was shaken by the Asian financial crisis as well as political unrest caused
between Korea and China, How do we performed business in China for success in the cultural characteristics and communication view points? Our group supposed we started coffee franchises(Caffe Benet) in Beijing, China. And we looked for informations and knowledges about Chinese culture and Chinese customs for successful franchise management in Beijing from intercultural communication perspective.
Script(文字) : Visible Marks For Record
Condition = a language unit : a letter = 1 : 1
cf. Signal fire(烽火) or sign language(手语) is not a script
Logographic Writing(表意文字)
- Pictograph(象形文字)
Sumerian(B.C 3100), Egyptian(B.C 3000),
Hittite(B.C 1500), Chinese character(汉字, B.C 1300)
Phonographic Writing(表音文字)
- A syllabic script(音
Chinese entrants seeking? How close are they to achieving that advantage?
The Chinese entrants’ core strategy is to obtain competitive advantage by using Cost Leadership Strategy. Not only with the huge amount of resources they attracted from Chinese and foreign investors but with the vast size of investments from Chinese government, they could possibly sell their products at much lower prices
Root: the morpheme that remains when all affixes are stripped from a complex word
Stem: the base to which an affix is attached to create a more complex form that may be another stem or a word.
* root system
* stem system + atic
* stem un + system + atic
* stem un + system + atic + al
* word un + system + atic + al + ly