Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
Script(文字) : Visible Marks For Record
Condition = a language unit : a letter = 1 : 1
cf. Signal fire(烽火) or sign language(手语) is not a script
Logographic Writing(表意文字)
- Pictograph(象形文字)
Sumerian(B.C 3100), Egyptian(B.C 3000),
Hittite(B.C 1500), Chinese character(汉字, B.C 1300)
Phonographic Writing(表音文字)
- A syllabic script(音
‘나’의 엄마는 9살인 내가 무엇이든 할 수 있을 거라 생각한다. 어느 날, 엄마는 ‘나’를 ‘셜리 템플’(아역배우)과 같은 사람으로 만들기 위해 ‘beauty training school’로 보낸다. 처음에는 ‘나’도 엄마와 같이 ‘나’ 자신의 가능성에 대한 기대와 희망을 가지고 있었다. 하지만 시간이 지날수록 엄
1984 Launches the New Technology
Developers Inc. funded by the CAS
- 1987 Chinese Character Card, first original
hardware
1989 NTD was renamed Legend Computer
Company
- 1990 Launched its own-brand PC in China
1996 Legend became the market share
leader in China
2003 Legend announces the birth of its new logo,
"Lenovo"
2005 Lenovo acquires IBM's Personal Computing
Ⅰ. The reason of our choice
ⅰ. Situation of Korean market
As you can see in this graph, Korean chicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe