consumption with remaining socialist living patterns.
Chinese characteristics that they enjoy eating.
Chinese who like sweet foods => enforcing sweets.
Operating stores under direct managements: It is difficult to deliver fresh fruits, vegetables and fish to Shanghai because of the bad condition of distribution network. => keep many customers as patron.
consumer's reliability upon Food Industry
Because of Chinese milk scandal, consumer's reliability upon Food Industry has decreased deeply. We chose Dr. You Project to analyze its marketing strategy during Chinese milk scandal and how they survived.
2) Construction of its own unique Product Line & Brand Marketing
We chose Dr. You Project in order to analyze how they changed their existing c
Global Trend towards Protecting the Ozone Layer
Global Convention and Protocol
The Vienna Convention (for the Protection of the Ozone Layer)
The Vienna Convention is a treaty concerning the customary international law on treaties between states. It codifies some groundwork of international law trying to protect the ozone layer. The US was the one the biggest producers and consumers of
History of CHINA
Communist party of China set up a government in 1949
October 1st in mainland.
China can not be a unified nation.
"The People's Republic of China.“(마오쩌둥) 중화인민공화국 = 중국
'The Republic of China.‘(장제스) =중화민국
Economy of CHINA
China has the world's second-largest economy
But China's 2011 nominal GDP per capita of US$5,184
Releasing new and improved quality production
Increasing production capacity
Establishing efficient distribution channel
Establishing localized corporate image and public services
Reflect social norms in product development for a higher brand image
Growing price competition