between Korea and China, How do we performed business in China for success in the cultural characteristics and communication view points? Our group supposed we started coffee franchises(Caffe Benet) in Beijing, China. And we looked for informations and knowledges about Chinese culture and Chinese customs for successful franchise management in Beijing from intercultural communication perspective.
Chinese scholars argue that the soft power of China has been increased. Though, it’s still very weak compored to USA or Europe. When compare to the hard power which greatly increased, we can say soft power rather decreased.
Chinese culture is the biggest assets of soft power in china. In my opinion, traditional thought makes chinese nationalism stronger.
Thought of Confucianism(儒家) is th
A. Localization strategy: Success and failure of foreign store operation is determined by how closely it could approach to their culture and language. Focused the point that Chinese E-Mart Shanghai store is right Chinese enterprise and it’s not others because it is different from theirs.
Being tried to change the naming of the job title which co-workers could see each other in the viewpoint o
Edith Maude Eaton (1865-1914)
Wrote under the pseudonym Sui Sin Far- asserted Chinese heritage
Mixed ethnicity- prejudice
Ambiguity regarding her cultural identity
Wanted to encourage mutual understanding and respect between the American and Asian community
Significance of the author
The first Asian American author to write about the life of Chinese immigrants in the US
Had
Chinese in Malaysia have formed into unique characteristic of resisting cultural amalgamation compared to other countries. Previous administrations of Malaysia have noticed this situation and have promoted economic and non-cultural assimilations in various fields in pursuit for ethnic harmonization within the country. In 1997, the population of overseas Chinese in Malaysia was about 5,445,000 whi