brand image due to lack of control on price issues.
Toyota
Can unify the brand under a single CI with a very simple distribution channel. Nevertheless, doing so would hinder DYK’s plans to position their cars as a high-end premium car.
Although Kia’s Entry Strategies very successful, Kia will have to entrance another class of car market later.
Then Chinese customer may think, “KIA? Ch
Chinese
Who are shorter than western woman and who want to compensate their physical deficient by clothes
Not many competitors
Luxurious design
Targeting bluesumers
Not copied easily
High supplier’s power
Expensive product
Aging society
Gold generation
highly developed technology
Developed and generalized technology
Korean prefer western luxury brand
Cheap Chinese product
Chinese cars. Therefore, fundamentally, technology innovation deemed as quintessential for improving the overall quality of Hyundai products.
Hyundai strategy is to develop its unique strategies in the short and long run to secure strong position in the US automotive market, based on such objectives. We will derive possible strategies after analyzing the industry, competitors and the company pe
Chinese milk scandal, consumer's reliability upon Food Industry has decreased deeply. We chose Dr. You Project to analyze its marketing strategy during Chinese milk scandal and how they survived.
2) Construction of its own unique Product Line & Brand Marketing
We chose Dr. You Project in order to analyze how they changed their existing corporate image to a luxury brand and its unique product
brand in demand
2. Similar product launching- Samsung
3. The rapidly growth of brand of Chinese and Indian automobile.
4. Increasing of environment regulation standard.
Futuristic
1. Market objectives
Gain 5% of the market share by October 2010
2. Promotional objective
Increase in brand awareness
15% increase in sales by October 2010.
3. Profitability objective
T