“Well-being” is one of the major concerns for those who living in this modern world.
Concerns for “well-being” have already been global and has become an item with enormous potential to create a new market which has not yet been emerged
in total sales. Its net profit was KRW 11.9 billion .
B. International Expansion History
Nongshim is famous for its great success in the instant noodle market not only in Korea, but foreign market like China, USA, etc. Currently it has been focusing on expanding its business area to premium instant noodle market in China and this chapter will cover Nongshim’s international expansion history.
Company Background
전세계 83개국
연간 매출액 1600억원
100% 새지 않는 밀폐 용기를 국내 자체 개발
세계 40여 개국의 특허
국내 시장 점유율 60%로 1위
세계 시장점유율 30%로 2위
The Korean Airtight
Storage Market
<외국산>
한국존슨
타파웨어
러버메이드
<국내산>
코맥스(세이프티)
동양물류산업
care
-Busienss men who often attend drinking parties or women who dislike alcohol
-Business beginners who find it difficult to break atomosphere by leaving the drinking tables.
-People who would like to take care of colleagues and friends in parties or gatherings.
2. COMPETITION
1. Background of market establishment (domestic)80% of alcohol consumers drink alcohol 2~3 times a week
4. Why Chinese market is crucial
China has a large pool of under-served patients, representing the next biggest opportunity for the leading medical device manufacturers. China remains the world’s most populous country in the world and is simultaneously home to a large patient base. China is home to more than 100 million people who are 65 or older which illustrates that it’s a country that