Ⅰ. Overall Analysis
1. About Estée Lauder Company
1) Company History
Estée Lauder is a retail brand of luxurious cosmetics, skincare and fragrance products, and primarily targeting female consumers of age 30 and up. Sold in more than 120 countries and territories, Estée Lauder has a reputation for technologically advanced, high-performance products.
Since Estée
not in their 20s
☺ Nationality
1= Chinese
0= not Chinese
☺ 관광목적
1= shopping
0= not shopping
☺ Output
1= foreigners who visit
경복궁 & 명동
0= foreigners who does
not visit 경복궁 & 명동
Classification
tree
So…
We are going to target
Chinese Shoppers
who are in their 20s
of Western
Wal-Mart knew what chinese want and need. For example, they
are bargain hunters and open to the low-price strategy and wide
selection offered at Wal-Mart stores.
Wal-Mart also found they had to adapt its merchandising and
operations strategy in order to mesh with Chinese culture.
Wal-Mart has also learned that to succeed in China, the company must embrace unions.
Political
Hong Kong is China's 'Hong Kong Special Administrative Region' and has its own organization independently from china
According to the law, Hong Kong has a high degree of autonomy as part of Chinese territory for 50 years from 1997. Hong Kong government holds the operating of the land and resources.
Hong Kong government is trying 'international competitiveness strengthening' for m
Chinese cars. Therefore, fundamentally, technology innovation deemed as quintessential for improving the overall quality of Hyundai products.
Hyundai strategy is to develop its unique strategies in the short and long run to secure strong position in the US automotive market, based on such objectives. We will derive possible strategies after analyzing the industry, competitors and the company pe