Purpose of the Study
To put China’s catch-up strategies into international comparisons.
Washington Consensus;
East Asian model;
To figure out the uniqueness of Chinese catch-up strategies: Beijing Consensus?
To assess Prospect of China
Explanation on China’s Catch-up
Traditional explanation on China’s reform success
Took advantage of ‘comparative advantage’ in lab
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
Chinese Academy of Social Sciences has been working on a five-year national project called, "Studies of History and Geography of Northeast Borderland and a Series of Phenomena", known as the "North East Asia Project".
This project appears to be one of China's national priority projects dealing with various problems related to history, geography and ethnic issues in Northeast China.
In dealing
Japan are relatively accessing QR code more than others. However, the places where QR code functions as a intermediary that can connect to consumers' actual purchase were China and Taiwan. Chinese and Taiwanese consumers showed high response rates in the experience of visiting stores, purchasing products, getting additional product information and recommendation to others after scanning QR code.
Case Study ① – Successful : Chorok Maesil
Price strategy
To give the image that this is a luxury drink which are made of good materials, we adopted middle-high price strategy
Main target: The customers who have a degree of purchasing power and are relatively inelastic.
Distribution strategy
Independent marketing channel in which the direct investment cost is low (Agency