Traditional clothes
What about the dress code, it could seem a little bit strange because Traditional dress in Northern Madagascar involves wearing the ‘lamba’. The word lamba simply means cloth or clothing but usually refers to the two matching pieces of fabric that women wear – one around the waist or chest and one around the head or shoulders.
Nowadays our future workmate don’t h
3. ST strategy
(1) 'Korean beauty Appearance' and 'There are many similar hotels'
Emphasize Commodore's beautiful appearance, old tradition, and history to differentiate itself from the competition. Because Nampo-dong is the center of Busan, there are many similar grade hotels. So, Commodore have to operate the hotel way to emphasize Korean beauty, tradition, history, and so on.
Strength
Many experiences and know-how
Total family brand
Favorable brand image
Weakness
Lower quality per price
Size problem by direct import system
Difficulty of communication with consumers without Korean web site
Opportunity
Possibility to enter new markets
Expand of casual fashion industry
Threat
Problem of copy products
Spending less due to recession
traditional meal with unprecedented growth rate. Major five companies which take the lead in Korean Fast-food market are Lotteria, McDonald’s, KFC, Popeye’s, and Burger King. Among these, Lotteria and Mc Donald’s have about 60% market share. This makes them two the biggest competitors in the Korean market. Lotteria being the pioneer of fast food in the Korean industry. Lotteria saw success