Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
workers focus on cutting operational cost. The thing is that Pigeon’s vision and mission are not shared by all workers across the department. We also found that there is inconsistency between top managers and each department. Pigeon’s critical successful factor is high quality product and brand premium and these two factors should be measured and evaluated regularly. Pigeon lacks of structure
I. Abstract: Level of analysis: Nongshim Foods in China
II. General Information on Nongshim
A. Nongshim the Company
Nongshim Foods is a food manufacturer specializing in instant noodle and snacks in Korea, established in 1963. It also produces and sells beverage, bottled water, instant rice, microwavable or ready to-boil foods. It imports and distributes worldwide famous food brands such as
workers
A part of the product price is paid for a license fee
☞ Licensed French designer brand “Lolita Lempicka”
“inefficient”
Place strategy
Only made in France strategy
Selective distribution
☞ Focused on department store
Holds direct distribution
☞ Without going through other wholesale and retail
“Efficient”
Enable to make High quality br
Ⅰ.Backgrounds1
Why Mongolia?
Large land few population
Shortage of vegetables and fruit
Low management cost
Why greenhouse?
Bad climatic conditions
Short growing season
Little vegetables and fruits
Objective specific target :
The analysis of effect of green house project on poverty reduction in Mongolia and the proposal to continue the project sustainably.
Ⅱ.Evaluatio