1. Identification of the Problem & Statement of the Research Objectives
McDonald's is the world's leading fast food service retailer with more than 30,000 restaurants all over the world. McDonald's was introduced in Korea in 1988, and has prospered as one of the largest fast food retailers in Korea. Recently, the nation-wide well-being boom has greatly affected the fast food industry. Th
of such are two leading American companies in the field of grocery retail, Whole Foods Market (WFM) and Kroger.
In this report, our group will first introduce the two businesses and the company’s objectives. Then, we will do a comparative analysis of the company’s different business models and evaluate their strategic choices, recommend solution for WFM.
2. Company Descriptions
(1)Whol
About GM
General Motors Company (NYSE:GM, TSX: GMM), one of the world’s largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 209,000 people in every major region of the world and does business in more than 120 countries. GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the follow
of the casual dining industry. We made the PEST analysis, and then the Five Forces Model analysis. Then we looked at the external environment of the industry and extracted the opportunities of the industry. And after, we analyzed the internal strengths and weaknesses of each company. By using the VRIO framework, we addressed the internal analysis. We identified strategic choices for each selected
of pleasing the customer
(중략)
4-1 Strategic Choice – Bloomin's Brands
Brands Diversification
The company's diversified business operations in domestic and international markets facilitate it to service wider customer base.
BLMN offers a diverse portfolio of restaurant concepts to cater its customer's needs.
The company operates its business under five restaura