♣ Bellagio Hotel Map
ㆍHotel Address: 3600 Las Vegas Blvd S, Las Vegas, Nevada, 89109
Hotel Phone: (702) 693-7444
ㆍLas Vegas Hotel Reservation Center: 800 394 7750
ㆍHotel Location: On the Strip next to Caesars Palace Hotel
Green circle indicates hotel location on the map.
♣ Deluxe Room
ㆍBellagio offers 510 square feet deluxe guest rooms. Each room is elegantly appoi
analysis to say that they are only targeting the traditionally wealthy people, but it might be also wrong to say that they are targeting three different kinds of wealthy segments equally. So, we can carefully conclude that Hermès is mainly focusing on the ‘Old Money’ segment rather than the other two groups.
3.3.1. How do we know?
One of the most evident facts showing that they are
1) Passive marketing strategy
-> No TV commercial (except perfume)
2) Wanted to find out the unusual marketing strategy ; focusing on the other marketing mix.
Expected growth : 0 –5%
Competitive system
Extension in Asia
Global strategy trend of the luxury
Expected growth : 10%
Constant growth of revenue
The 2nd biggest company
in terms of capitalization and bran
analysis
(1) The present condition of advancement abroad
Many Korea entertainments enter abroad market. For example, first one is JYP Entertainment. JYP Entertainment has many entertainers such as Park Jin-Young; the representative of the agency, Rain, Wonder Girls, G-soul, Min, and IM Jung-Hyee. Rain is Park’s major piece. Rain has become a famous musician of the world and furthermore he
JYP Entertainment has many entertainers
such as Park Jin-Young; the representative of
the agency, Rain, Wonder Girls, G-soul, Min,
and Im Jung-Hyee.
America
(1) Social and Culture
In America, they tend to pursue market which is centralized by America, so they often neglect Asian cultures.
(2) Economic
The scale of the entire music industry decreases which leads to incre