Expected Effectiveness
1. Lobby is the first destination when customers enter. Therefore, we are going to change it differently to make lobby's certain image and increase publicity effect and WOM.
2. Remove the escalator which is unnecessary and take too much space in narrowed place so that we would expect reduced electricity consumption and broaden some spaces.
3. Install a coffee shop which
3. ST strategy
(1) 'Korean beauty Appearance' and 'There are many similar hotels'
Emphasize Commodore's beautiful appearance, old tradition, and history to differentiate itself from the competition. Because Nampo-dong is the center of Busan, there are many similar grade hotels. So, Commodore have to operate the hotel way to emphasize Korean beauty, tradition, history, and so on.
History of Hotel
Since welcoming its first guest in 1987, The Paradise Hotel & Casino Busan has become Busan's premiere five-star establishment whose popularity with local and international travelers led to the opening of an Extension in 1999. It has garnered numerous awards including The Golden Key in interior design by the American Hotel & Motel Association in 1989, the best Hotel in 1992 and
The reason that consumers buy laptop computers is varying too. Color, design, weight, and size are also important factors for laptop computers as well as technological function.「2006년 노트북 소비자 동향 분석」, 노트유저, 2006-12-27. (http://noteuser.com/)
In addition to this, as interest of women toward electronic products is more increasing, advertising messages and creative
TV, 라디오 등 일반 광고매체를 통해서는 마음을 사로잡기 어려운지식인과 중상류층의 기호에 부합
ㆍ선진국에서 오페라 관람이나 페스티벌 참석 등은 사교활동과 결부된사회적 오락 성격이 강해 브랜드 이미지 고급화 효과가 큼
- 한국기업들 역시 우수고객, VIP 대상의 브랜드 이미지 제고 차원에서