(4) Consumer blind test
An interesting test was conducted in 2009, resulting that most university student smokers could not distinguish the taste of each individual cigarette . In order to figure out whether consumers could actually distinguish the difference in taste between foreign brand cigarettes and Raison Pop, we have designed a consumer blind test.
The blind test was conducted as follo
5) 무연 담배(smokeless tobacco)
▪ 입의 점막을 통해 흡수하는 담배
▪ 두 가지 형태
전통적인 씹는 담뱃잎
코담배 혹은 젖은 코담배(moist snuff, 얇게 썰어진 담배)
▪ 젖은 코담배: 볼 안쪽이나 아랫입술과 잇몸 사이에 넣는 형태.
▪ 무연 담배도 건강에 유해하다는 경고에도
2. present situation of secondhand smoke
1) Statistics of the deceased
2) Children and women victims
3) Degree distribution of second hand smoke
1) Regulation on Smoking Itself
- Korean law
- A public ad of Australia
2) Regulation on Secondhand Smoke
- Seoul’s case
- Foreign cases
(1)-2. Weaknesses
- Can't use visible feeling
: It can use only listening feeling which is less effective than visible feeling.
- People can be displeasure because its noise
: Because it has so much big sound, somebody receive it as noise.
- Buying difficulties
: It is so difficult to audience understand what kind of advertisement this is in one time.
- Not effective like internet
: Cau
smoke even though its effect is brutal and harmful? It can be understood with smoking as social actions which depend on socioeconomic status.
(2) Smoking as Social Actions
“…… reason for the limited potential for individuals to shape their lifestyles in ways which are presumed to be desirable is that all social actions are grounded in and constrained by social circumstances.” (Nettle