circulation
4.4 Threat
4.4.1 From International Environment
1) Oil price uncertainty and increasing oil price
2) Terror threats - 9.11 terror
3) International air-line charge increase
4.4.2 From Domestic Environment
1) JeJu Airlines => Low price and local airline strategy 1.5% market shares in 2006 year
2) KTX Stable settlement and continous growth => domestic airline d
analysis
a. Macro Environment
As global economic crisis has recovered (refer figure 3-a-1), we expect more people will visit Seoul in 2010. And many westerners have more leisure time due to decrease of working-time and they are curious in the orient culture. Yet, Korea has low country brand(figure 3-a-2) and new type Influenza A virus was spread in 2009(figure 3-a-3) is another social threat.
analysis
1. Milk market analysis
a. Milk Market Structure
Milk in the country has become the one of the most popular food. In other words, the food is a mature market. However, milk consumption is still short of the level of developed countries. Because in Western, drinking milk at the table is common with a much higher position but in Korea yet simply do not head out of its role as nutri
Analysis and Critical Control Point) is also an important skill for product’s clean hygiene, which can appeal to customers. However, there are no marketing strategies for differentiation.
Lastly, since brand loyalty is low for tuna cans, enlarging SAJO products in supermarket shelves is also a strategy to attract customers. However, enlargement of shelf space and relocation of cans are still
circulation channel dimension, in 2000s, mainly used PC, and in 2010s, there are three main channels which are PC, TV and Mobile device. The only after 10 years, many things will be exchanged.
2.5 Cooperation and competition between existing media companies and IT companies
①Existing media company
Abc – From 2005, abc broadcasting company initially sold broadcasting through itunes Amo