Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
1.Meaning of Brand Name
Caffe + Beneve(Pleasant feeling)
= The caffe gives pleasant feeling
2.Brand’s Story
“I feel Europe with a cup of coffee in Caffe bene again today”
3.Differentiated Interior and Space Design
Pursuing a cozy ambience for
good place to stay
Differentiating from other urban coffee shops
through European vintage interior
4.Star marketing & PPL
Choosin
brands such as Inter-Contiental, Hilton, Hyatt and Novotel. Forigners have constantly griped about Seoul’s high accommodation prices. The city’s five-star properties charge about 300,000won per night, a rate that rivals those in Tokyo and HongKong, two of the world’s most expensive hotel cities, and significantly more than hotels in Shanghan, Taiwan and Singapore. At the other end of the sp
brands extended their brand to new products, which have nothing to do with its original product, cars. By using brand extension strategy, consumers can approach those brands while not buying cars. However, they feel satisfaction with those kinds of products, also spending less money (relatively).
We thought HYUNDAI could make extended brand. For example, Veloster watch, Veloster trouser or T-s
-Mental Health
[1] Making CHEON-AN cherishing center
settlement of brand new funeral culture Improving quality of life by offering
convenience for citizens.
-Physical Health
[1] Establishing CHEON-AN soccer team.
-fitting on the reputation of sports specialized city.
-result: 2008 national league (First 7th, Second 11th)
2009 national league (first 10th, se