Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
Wide distribution channel coverage, Strong A/S (maintained VW’s brandimage)
Slowly cancelling Dealer shops and implementing more 4S Shops
Strong pressure due to high investment requirements in some small cities
Abilities of the dealers are not that great (in terms of profitability)
Late entry, yet very successful
Focuses on personal consumption of automobiles
Efforts concentrat
image in terms of style, product quality and safety, have become priority choices for consumers.
4. Market players
4-1. Foreign players
Multinational enterprise cashing in and dominating premium market
The lucrative cosmetics market in China has been attracting many multinational enterprises. At present, most major multinational brands are available in major cities. These enterprises main
brandimage.
We segmented customers into three groups of kids, parents and kidults, and we believe Oxford should target the last one to increase its brandimage and sales. New products should focus on larger and more mature-themed products to focus sales on this segment.
Also, While Oxford Toy has great price, and need to have its position as good quality with affordable price, its products
Forming a positive brandimage through eco-friendly eco bag. Characteristic of Americans pursuing comfort, eco-bag of suitable size can be used continuously. Initially distributed free of charge for promotional purposes, and sell Customellow Eco bags with low prices .
BrandImage
Existing Model : Song Joong-gi
Images that stimulate maternal instinct, intelligent and gentle image but not strong