World Trend
Space Tourism
• Definition
Flight at outer space and go sightseeing
• Character
High price
Educating and training are necessary
• Example
Armadillo, Bigeulrowoo, Rocket plane, Blue origin, Virgin galatic
Eco Tourism
• Definition
Responsible travel to natural areas
• Character
Minimize Impact
Build environmental awareness
Fa
1. 기존 관광산업의 문제점과 인식의 변화
오랫동안 관광산업은 굴뚝 없는 산업, 녹색산업, 무공해산업으로 불려왔다. 하지만 전부터 관광산업이 대량관광, 대중관광의 형태로 진행되면서 관광의 대중화, 관광 인프라 확충 등을 목표로 하기 시작하였고, 콘텐츠보다는 하드웨어 중심의 개발지향성을
directly. So, we use mass media to promote the city, but we just invite them to our city.
Financial
our marketing goal is 12million visitors until 2012. When we reach that much visitors, they might create circulation system, and the people around the world, visit our city more often.
1. Introduction
Our group’s topic is ‘Seoul city tourism’. We select this topic because we decide tha
This is urban marketing company.
Seoul city invest with the private company on February, 2008
Goal of Seoul Tourism Marketing
Improve about asset value and secure the competitiveness of culture and tourism
Expansion of green on street
Improve growth
Development of the street trees.
It make pleasant walking environment and cityscape.
create a green space
reduce the street an
the improvement of accommodation facilities. Currently, BENIKEA has 44easily accessible tourist hotel franchise location in major tourist attractions nationwide including Seoul, Busan, Gangwon, and Jeju. Furthermore, BENIKEA has played a crucial role in stimulating the growth of the local tourism industry since about a third of its total franchise units are situated in the provincial area.