claiming to advocate women's beer that is for only women, low calories, low alcoholicity.
2. 4Ps
1) Product
① Brand: Multiple branding strategy
Presently, In addition to the OB blue and Cass Beer is the flagship product. Cass Beer has a product line of Cass red and cass ice light.
②Product properties
-OB blue
Unlike other beer, the other is geared towards a smooth and rich
of social stereotypes that quiet and educated women should not enjoy the sexual pleasure and women should be the means of birth. Once these conflicts have deep sexual dysfunction sexual expression that occurred clumsily, and it even sexual dissatisfaction and stress, obsessions, and his division will also reveal a pathological phenomenon.
As unknowingly accept false sex norms, sex complex is
claim that cruising is an industry in its own right.
According to Ward (2011), the cruise industry has a $15 billion turnover. It employs over 100,000 shipboard officers and crew as well as approximately 15,000 employees ashore. Indirectly, the industry providers employment for food suppliers, engineering services, manufacturers, port agents and authorities, transport companies, tourist compani
Claim control
1-2. Core compentence
(1) Certification System
CESCO is the first company which run in accordance with ISO9001·2000 which is the internationally recognised standard for the quality management of business. It makes standardization of system, computerized every database, enhancing work efficiency and quality, providing same quality service.
(2) Technical Skills
CESCO construct
On July 27, 1994, the U.S. Department of Justice, Antitrust Division filed a Competitive Impact Statement that said, in part: "Beginning in 1988, and continuing until July 15, 1994, Microsoft induced many OEMs to execute anticompetitive "per processor" licenses. Under a per processor license, an OEM pays Microsoft a royalty for each computer it sells containing a particular microprocessor, whethe