Class, First Class 대기자일 때 Economy Class 좌석 확보, 실버 크리스 라 운지 이용, 전 세계에서의 식사, 쇼핑, 호텔, 숙박, 자동차 대여 등이 할인 혜택
(3) Young Explorer Club
․ 2세~12세의 어린이는 Kris Flyer 가입시 자동적으로 Young Explorer Club에 가입됨
▶ 전략적 제휴 체결
(1) Star Alliance와의 전략적
Alliance lounge network provides an exclusive environment away from the hussle and bussle.
- Gold member : you and a guest will always be welcome in one of the
Star Alliance 805 lounges worldwide*.
- First and business class : chance to access to the Star Alliance lounge
network, irrespective of membership status.
4.
soon become advertiser.
-Alliances with Starbucks
*Definition: two different company contract to achieve their goal and share danger and profit through interactive relationship. Because they combine individual capability for their goal, such business is used to get more resources, technology, labor. It can make them to precede.
Specifically they can get effect through alliance like this.
기업환경
※치열한 시장경쟁,
※새롭게 부상하는 다양한 기술환경,
※급변하는 고객의 요구,제품이나 서비스에 대한 급속한 인식변화는
※시장,제품,서비스,브랜드 등 모든 영역에서 차별성을 확보하는 것이 더욱 어려운 상황입니다.
<중 략>
Ⅰ. What is brand portfolio strategy?
팀의 선수들이 하나
Motivation for alliances
⦁ Accessing complementary resources
and capabilities.
⦁ Leveraging existing resources and
capability
⦁ Enhancing the speed of resourcing
to market opportunities,
technological changes,
and global conditions.
How strategic alliances create value
⦁ Improving Current Operations
- Exploiting economies of scale