consumers receive satisfaction.
Although it is expensive, it never go out of style. This is the best advantage.
4. Consumption Class
1) The high class consumer sentiment about Louis Vuitton
The high classes think that they need a brand-name product to keep their reputation. As well, they said that they have a right to buy it cause they got a economical and social position by trying hard.
제1장 소비자행동이란 무엇인가
1. 정의
- 제품을 평가, 획득, 사용, 처분시 개인이 참여하는 의사결정과정과 신체적 활동을 말한다
2. 중요성
(1) 소비자가 마케팅활동의 핵심으로 자리잡게됨(Total Marketing System)
(2) 연계학문과의 관계(심리학, 사회학 등)
3. 목적
(1) 기업의 입장에서 효율적 마케
Business implication
- Maritime industry
The Joint Norwegian–Russian Fisheries Commission
Development of new technology
Business implication
- Based on Society
The highest minimum wage in the world
Reduce costs by initiating automatic system or self-service
No language barrier
Do not need to hire a translator/interpreter
Minimizing cultural differences
Hire local ma
Mobile Divide
According to appear smart phone, occurred new divide
-Access
-Utilization
Demographic
Generation
Older generation vs Younger generation
Older generation vs Older generation
Class
Have smart phone vs No smart phone
Have smart phone-device divide, OS divide
Education
Highly educated
Less educated
I. Executive Summary
A. This paper explores the recruitment system of CJ company. This company have diverse subsidiaries such as food(CJ CHEILJEDANG, FOODVILE), entertainment(CGV) and logistics(CJ GLS).
B. CJ group’s recruitment are divided according to brand. As CJ is conglomerate, they have a different procedure according to brand. But CJ have gradually same the recruitment process. Es