class car manufacturers.
Conclusions
Hyundai Motor has been successful in the US market thanks to high quality cars at low price and improved brand image. The recent economic recession has brought some advantages to Hyundai such as increased demand of small and midsized cars resulting in higher market share, and Korean won depreciation against US dollar resulting in stronger price advantage
size, target customer, and big competitor, we are going to do brief PEST and STP analysis. And then we move to our main topic for communication strategy by using advertising course materials we learned before. Finally we suggest some future strategy for KT, showing the advertising we made. In short, understanding contents we learned in class, and applying them to the real case is our main purpose
Introduction
In today’s business world, multinational companies from various industries all around the world are expanding their global reach, carrying their products, brands and services to even the most remote corners of the world. They encounter business environments that vary not only from their country of origin, but also vary greatly from each other. For this reason, foreign businesses
I. Introduction
1. Purpose of the Project
The purpose of this our group was to analyze two similar hospitality companies by using tools learned in accounting class. Based on annual reports of two companies, our group members learned how the terms learned in class is actually used in the report. We hope to understand how certain variation affects accounting items and identify why certain does
기업환경
※치열한 시장경쟁,
※새롭게 부상하는 다양한 기술환경,
※급변하는 고객의 요구,제품이나 서비스에 대한 급속한 인식변화는
※시장,제품,서비스,브랜드 등 모든 영역에서 차별성을 확보하는 것이 더욱 어려운 상황입니다.
<중 략>
Ⅰ. What is brand portfolio strategy?
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