clothing products
solves little problems such as removing little spots on clothing by using solutions
records number of poor clothings and reasons for those inferiority.
Related companies- WOOSUNGCHEMICAL
fabric designers who only use knit.
Knit designs are very dependent on the technology
Cut out three articles from either a newspaper or magazine that relate to textiles, from fi
Summary
This report is the review of UNIQLO, a leading casual apparel retailer in the world. UNIQLO is known for its high quality, fashionable clothes and affordable price. This report will discuss the reasons behind UNIQLO’s success, popularity and how it makes use of Information Technologies to compete among its competitors. This report is to examine the organization structure, value chain a
and change in clothing culture, national brand Kolon Sports, Edelweiss, and Echoroba lead the Korean market in 1970s and 80s. Also other brands such as North Face and Columbia Sports Wear were imported in the department stores (See Exhibit 1). The oldest outdoor brand is ‘한고’ company which enlarged into Edelweiss selling various climbing equipments in 1996. Till the first 1990s, many Kore
and India. The third is color. SPAO carefully selects colors that well match the skin color of the Korean people. And the final value provided by SPAO is low price. The products of SPAO cost only 80-90% of its competitor UNIQLO.
d. Positioning
SPAO has decided to go for “Same-for-the-Less” positioning. The brand offers comparable quality with other fast fashion industries but at a lower pr
Industry Analysis: Public Ready-To-Wear Industry
Public Ready-To-Wear (RTW) industry is the term used to describe clothing collections which are based on the most recent fashion trends presented at Fashion Week in both the spring and the fall of every year. These trends are designed and manufactured quickly and cheaply to allow the mainstream consumer to take advantage of current clothing styles