Goods Aspect : Clothing and accessories (Department stores and On-line shopping malls)
• Consumable goods and industrial products (Major supermarkets, On-line shopping malls)
• Beverages and daily products (Supermarkets and convenient stores)
• Price Aspect: There is barely no price difference between major supermarkets and supermarkets (especially enterprise supermarkets)
clothes and formal dress are both suitable.
③Using a tool emphasized the male.
- The tool of silver metallic cap like dumbbell and cobalt blue like cool and blue sea.
④Price is about 15,000~50,000 won
Biotherm Homme
The reason of Biotherm Homme's success
①Daniel Henney for an advertisement model.
- Choice Daniel Henney for an advertisement model and that choice emphasizes
Shop interior has a forest theme, so every store has a Zelkova tree to help customers relax.
◎ The city’s store interior shows a green nature so it is a suitable naturalism concept that is different from other stores
◎ The store interior everywhere uses natural materials like roses, oriental flowers, or fruits so it emphasizes that the natural resource is the basis of the product.
Shop emphasizes on such natural ingredients, then launched herb in garden line which is based on herb extracts and HANBANG line is based on oriental medicinal stuffs. Also, all the products proved their high quality by passing Japanese Food and Drug Administration which is stricter than European Union’s. it means that The Face Shop has the advantages than other cosmetic companies.
② Divers
oriented achievers and have a strong self-esteem.
By asking shopping behavior questions to target, we have found out the following characteristics. First, they tend to do a lot of research before shopping. Second, once they build a brand loyalty toward a certain brand, they repeatedly shop at the same brand store. And last but important, brand image is the most important factor when they shop.