competitive differentiator.
Apple’s App Store with both for fee and free applications (2008)
RIM’s BlackBerry App World (2009)
Open-source mobile OS: Offer source code of the software for free (Free!!)
Cheaper and more innovative mobile services & rich portfolio of application
Symbian(Nokia)& Android(Google) VS
Windows mobile (MS), iPhone OS and BlackBerry OS
4G techno
1. Intro
Open source software literally means that the source code of software is available. Open source software opens its source code to everyone so that it could be used, copied, and distributed with or without any modification and that may be offered either with or without a fee.
The open source community consists of individuals or groups of individuals who contribute to a particular open
competitiveness
C. Promotion strategy: Continuous leaflet advertisement, raising recognition, advertisement in the same sized format.
Original color of E-Mart, Yellow + Red =>unification effect
Execution of events: Chinese characteristics enjoying events
Discount events: every time and weekend new special discount products
Various assortment of good
1. Executive Summary
Due to the regulations from government, Super Supermarkets like Home Plus are going through hard time in these days. Home Plus is one of the big 3 retail shops in Korea, which started by TESCO and it is the only retail shop that is under non-Korean corporate.
In this report, by going through the history, financial status and current marketing strategies that Home Plus now
Ⅰ. 기업의 생존전략
1. 기업 개혁의 필요성
기업들은 더 이상 품질이나 가격, 속도 등에서 경쟁 우위를 갖기 힘들다. 이런 분야에서 기업들간의 격차는 점차 없어지고 있다. 결국 소비자들의 감탄을 이끌어낼 만한 제품과 서비스만이 고객을 잡을 수 있다.
일류 기업이 되기 위해서는 과거에 얽