Ⅰ. Introduction
1. Growth of Coffee market
1) The scale of brewed coffee market
The scale of domestic coffee market is 2.3 trillion won and coffee shops account for 1 trillion won. Korea is in the top of 10th of nation in terms of coffee consumption. This is a result of 10% plus high growth rate since 2000. Brewed coffee market is growing up according to spread of famous coffee shop, sma
shopping. After 세경 gets a free day from 현경, she goes to the shopping mall to buy a 신애’s schools back. 세경 is looking around the mall just for window shopping. There are so many products are displayed as many as 세경 is busy to see all things. When she is getting some coffee at the coffee shop, she meets 정음, and they are hanging out together. 세경 tries to do sample of acc
branchs. the number of these coffee shop brand branchs is over 500 altogether. the industry estimates that there are more than 1000 including small and take-out shop brand and medium-sized coffee shops such as Rosebud, Ediya etc.
In terms of the sales, The American-owned Starbucks is the first, a position it has held until now. Starbucks appears for the first time in front of the Ewha womans u
coffee as well as how to make coffee. Training was one of the most important business strategies to settle their culture because especially in Korea stores, employees had more important roles than other countries. They have to make new coffee culture in unfriendly situation. Their efforts made a big success because services provided in former coffee shops were not good, even frivolous. People was
❸ Consumer Analysis
According to a research at Hana Bank, the major customer of coffee shops are women and the ratio of women to men is almost six to four. In respect of age, people in their twenties scores the highest which is 53.6 percent, followed by thirties and forties. As for the people's considering factors when drinking a cup of coffee, atmosphere of the coffee shop scores the h