similar to that of British (3.53 out of 5). Especially Korean got higher grade in daily life practices such as reducing disposal and saving water than 21countries of EU. Thus, we expect that Korean’s environmental awareness is focused on the individual level than social level.
We would like to research deeply about Korean’s cognition in terms of individual level and social level in solving
Hypothesis &Related models
1. We forget our cell phone due to the attention of a similar object (wallet):
bottle neck effect in cognition
2. We concentrate on the loss of money than the loss of our cell phone :
bottle neck effect in feeling of loss
(중략)
Results of similar researches
As we know Broadbent’s filtering model and Treisman’s attenuation model we
[ Brand Launching ]
Their Needs
1. Military Environment
Frequent Battle Drill ⇒ Easily Exposed to Harsh Environment ⇒
Get Worried about their SKIN ⇒ NEED FOR SIMPLE SKIN CARE
2. Will for Self Development
Sufficient spare time ⇒ Opportunity for Self Development ⇒
Improving their appearance ⇒ NEED FOR HEALTHY BODY CARE
Modeling – Million Dollar Baby
This movie is the story about woman whom boxing is all of her life.
After the movie is showed, the number of women who is interested in boxing is increase.
Congruency Effect
Slowed RTs in Incongruent trial than in Congruent trial
Sequential Congruency Effect
Smaller congruency effects following incongruent trial than following congruent trial
Conflict Monitoring Account
Conflict in prior trial(Incongruent trial) makes mind
‘be ready for conflict’
->become more alarmed to task relevant information than to task-irrelevant information