PREFACE
소비자들이 Category에 관여되어 있는지?
Brand의 기능적 효험을 기억하는지?
광고에 반영된 사회적 이득에 따라 제품을 구입하는지?
소비자들이 다른 압력에 의해 Brand를 전향하지 않고, 특정 Brand에 집중하는지?
HERBAL제품에 관심이 있는지?
HIMALAYA가 어떻게 소비자들로부터 인지도를 쌓
and social impact (acceptance of negative reviews). However, there could the difference between acceptance and resistance to cognitive aspects depending on the personal characteristics of the app, so we research model considering factors related to personal characteristics (self-efficacy).
2. Theoretical Background
In this unit, SOR (Stimulus-Organism-Response) is described based on the resear
affect 4millon people in U.S
3) present criteria : at least 2days a week for a period of 3months
배가 불러서 불편함에도 계속 먹음
Binge 동안에 사람들에게 발견되면 당황하고 후에 죄책감을 느낌
5) bulimia와 다른 것은 비만 환자들에게서 주로 나타난다는 점
6) 체중감량 실패와 몸무게 유지하는 것에 대한 실패와 관련,
and Hazeltine, 2011). How the task is structured is crucial to the control mechanism recruited for the task. This is also related to the task presentation. That is, whether participants think they’re doing one kind of task or several different types of tasks matters. Cognitive control mechanism also depends on the type of conflict. That is, origin of conflict- whether it’s stimulus or respons
and play, regardless of the inconvenience and time away from other online or offline responsibilities. With built-in loyalty created by the rules of the game, users find themselves spending considerable time maintaining their role in the game to prevent virtual failures. Furthermore, this real/unreal connection creates a sense of responsibility for virtual good and creatures. A player does not wa