level than social level.
We would like to research deeply about Korean’s cognition in terms of individual level and social level in solving environmental problems. And we think this inequality of cognition will eventually lead us to the society of destruction beyond the society of danger. We would like to point out that our society needs to have more balanced view. Accordingly, we expect our
school
Strength and Weakness
of
Self-efficacy
in differentiated learning
High level students can have high academic self-efficacy.
Message from others
Others’ Success
low level students feel a sense of inferiority and stressful.
low level students have low academic self-efficacy.
low level students have Difficult to recovery to low learning self-efficacy.
I. 광고의 정의
1. 대표적인 광고개념․정의
- 광고는 인쇄형태를 다루는 판매술이다(J.E. Kennedy, 1894년).
- 광고에는 건설적 광고와 투쟁적 광고가 있고 보통기업이 행하는 투쟁적 광고는 자기의 제품을 함부로 되풀이하여 사람에게 강요하기 때문에 사회적 낭비라고 생각하지만 건설적 광고는
∥ Emphasis on the individual level
Cause of environ. Problems: individuals.
The environmental issues may seem different according to the region; however, the sole reason of it is us ourselves. What makes the Earth sick are such factors as light we turned on unconsciously, tissue we dumped thoughtlessly, and human’s desire to be more comfortable and to enjoy more. In that sense, if we a
PREFACE
소비자들이 Category에 관여되어 있는지?
Brand의 기능적 효험을 기억하는지?
광고에 반영된 사회적 이득에 따라 제품을 구입하는지?
소비자들이 다른 압력에 의해 Brand를 전향하지 않고, 특정 Brand에 집중하는지?
HERBAL제품에 관심이 있는지?
HIMALAYA가 어떻게 소비자들로부터 인지도를 쌓