1. Investigate whether and how the three largest U.S. mass media companies operate in the three largest mass media industries.
《타임》은 미국과 세계 각국에서 일어나고 있는 시사문제에 대해 체계적이고 간결한 정보를 전달하고자 창간되었다. 《타임》은 영국의 런던에서 출판되는 타임 유럽판, 홍콩에 본부를 둔 타임 아시아
Ⅰ. 전자상거래(EC) 비즈니스모델
Bambury(1998)는 전자상거래 사업 모델을 크게 (1) 인터넷 고유의 비즈니스 모델(native Internet business models)과 (2) 인터넷에 이식된 실제 비즈니스 모델(transplanted real-world business models)로 구분하면서, 실제로 인터넷 공간에 이식된 사업 모델들은 오프라인과 달리 여러 모델들
1.2 Database Software
G market is now using “MS SQL Server 2008 Enterprise Edition” as a main Database Management system. The DBMS, which is a core part of the IT infrastructure, is hosted on an HP Superdome server computer and enables easy data managing. This software efficiently supports G market’s $2 billion in annual sales and transaction rates of up to 23,000 batch requests a second.
“ Operational CRM supports the actual execution of Customer Relationship Management “
The important role of CRM is automating processes.
There are three applications that are used:
Marketing Automation
Sales – force Automation
Service Automation
was threated by
Coca-cola decided to make the new Coca-Cola wi
collaborative CRM. Companies need to use the right type of CRM at the right time to get the preferred outcome.
A. Analytical CRM
i. Definition and basic concepts of analytical CRM
Analytical customer relationship management deals with analyzing customer data generated by operational CRM. Analyzing customer data allows companies to better understand customers and their consumption patter