The application of vision in emotional marketing : shapes and colors
The shapes and packing of product can devote itself to realize brand-identity and the creation of brand-assets. For instance, Calvin clein's perfume CK-1 has the shape of turning its cap. It devoted its brand-identity to the targeted consumers that it is differentiated from other brands' graceful cap shapes and its moderate pri
color, besides, the source of products such as rose, lotus, green-tea, and etc are arranged everywhere in the store. It can be applied most of the countries.
4) 4P Analysis
(1) Product
① The features of The Face Shop products
(a) Nature friendly image
The Face Shop has the brand concept that approach to the customers with being honesty and innocent under the catchphrase ‘natural stor
emotional distress/ sexual & physical abuse
3) Family factors
- Family conflicts에 대한 반작용
- Feeling loneliness & alienation
- 어머니로부터 대물림
- Less cohesive and nurturing
- 지나친 보호, 비판
- Not clear 부모의 문제가 자녀의 섭식에 영향?
- System perspective 변화 필요성 제거,최소 감정 표현 -> 어린 아이모습 유지노력
4
The reason that consumers buy laptop computers is varying too. Color, design, weight, and size are also important factors for laptop computers as well as technological function.「2006년 노트북 소비자 동향 분석」, 노트유저, 2006-12-27. (http://noteuser.com/)
In addition to this, as interest of women toward electronic products is more increasing, advertising messages and creative
January 6th, 2012, Seo(16) and other 5 highschool students were arrested for bullying their peer student out of North Face jumper to Samsan police station, Incheon. And December 19th, in Busan, 2012 Park(15) and other 5 students dragged Kim(13) off to a nearby alley to take North Face jumper which is about \330,000 and beat Kim(13) that he got injuries requiring four weeks of medical treatment.