Environment Analysis(PEST analysis)
1) Political Environment
- The food safety law for 2012
(1) Consumers can check if the product is to be recalled through smartphones
(2) Strengthened standard on hygiene management and nutrition labeling
Glaceau multi-v has a painful experience…
Zinc gluconate was not allowed for normal drinks in 2010
1. Usage of natural color
color : ivory, middle grey, beige, grey
[ Environment ]
◎ 전체시장분석
○ Market Analysis
국내 내의 시장 특징, 사회문화적 배경
현재 속옷 시장은 Fashion Sensitive 인구 증가, 감성 추구 극대화, 노출 패션 붐, 여성의 사회지휘 향상, 20~30대 고소득 계층여성 증가, Global Market 확산 등의 사회 문화적 트랜
color cosmetic and fragrance. And they also show interest in sensitive and functional cosmetic. Now, customer's needs are diversified and they want to more customized cosmetic. Second, rising life spans and the falling birth rate are fast aging the society. So people show interest in anti-aging product and this market is broader. Third, further more many customer doesn't buy cosmetic through door
Environment Analysis
GDP 증가
2분기 실질 국민 총소득
(GNI) 증가율이 21년여 만
에 최고치를 기록
- 경제성장률도 2.6% 상승하
면서 5년6개월 만에 최고치
를 기록. 2009.9.3
Environment Analysis
연극/공연 문화의 인지도 상승
유명 배우나 가수들의 뮤지컬과 연극으로의 진출이 늘어나면서 관심 증가
2) Restaurant
Korean, Chinese, eclipse, forms, and a buffet will be installed. The individual chef cooked directly in front of customer who is VVIP.
And the interior is in harmony with the modern and traditional interiors and panoramic luxuriously appointed, clean bathrooms, the chair is type of bar, sitting, standing should be able to choose to create evenly administered. And for dessert you c