Response to Stimulus
- A basic process of living systems
Kinds of External Stimuli
- Temperature, pH, Light, Electric Field,
Chemicals and Ionic Strength
Biomimicry or Biomimietics
- The examination of nature, its models, systems, processes, and elements to emulate or take inspiration from in order to solve human problems
Stimuli-responsive polymers
- Respond with dramatic propert
3) 목표
남성 모델을 사용해서 소비자들의 호기심을 유발한다. 광고는 제품의 핵심 성능만을 전달하고, 남성 모델이 "내 여자는 비비안"이라는 멘트를 통해 타겟인 여성 소비자들이 이성에게 사랑받는 감정을 갖게 해준다. 한편 남성 모델을 차용한 광고로 소비자들의 기억에 각인시켜 실제 구매 상황
1.Introduction
Every creaturein the nature strives against environmental change to survive.
Some cold-blooded animals such as chameleon or cuttlefish change their body's color to surrounding color, in case of some fishes like ase cucumber, they transform theirshape under stimuli, and some creature like flytrap, they rapidly response to stimuli to prey. Those surcical instinctsclude serial proc
colors for those two are same.
We can analyze this problem by using the concept of Gestalt grouping. Our mind system follows the rules of grouping stimuli to perceive an order or a form in a basic sense. Those rules are the principles of proximity, similarity, continuity, closure and connectedness. The problem regarding display of holidays can be described in terms of similarity. According to
Stimuli hedonic by showing someone who eating Pringles tasty
Introducing Pringles Lite which has relatively low fats – We can appeal consumer who don’t eaten Pringles because of the high-fat nutrition
Compare Pringles with nitrogen charged package – We can appeal consumer who has negative attitude against nitrogen charged package, and persuade that buying Pringles is reasonabl