일부 어린이 기호식품, 과잉행동 유발 타르색소 사용
일부제품, 타르색소 다수 사용
한국소비자원이 어린이기호식품 50개의 표시실태를 조사한 결과, 절반(25개)이 어린이 과잉행동(hyperactivity) 유발을 이유로 영국 식품기준청이 사용금지를 촉구한 합성착색료(황색4호, 황색5호, 적색40호, 적색102호)
Ⅱ. 본론 3 - 시장환경 분석 / 마케팅 전략 분석
1. 환경분석
1) SWOT분석
강점(Strength)
① 구형비틀의 브랜드 인지도
흔히 뉴비틀의 사례는 Retro마케팅이 가장 잘 먹혀 들어간 예 중 하나라고 생각한다. 과거 제품의 인지도를 이용해 적은 마케팅 비용으로 효과적인 홍보를 할 수 있다는 점에서 r
Accommodative parents
Accommodative parents has accommodative attitude to children. They never regulate children's behaviors. They don't suggest standard. Children who have accommodative parents are impulsive and aggressive. Such children also are dogmatic and have low responsibility.
Parents who rear children on the "let-alone" principle
This type parents are unconcerned ab
so often have trouble putting head and their hearts together.
parents who rear children on the "let-alone" principle
- this type parents are unconcerned about children
Children and don't perform roll of parents. They feel much annoyed about children.
When children grow up in such family, children are aggressive and have bad relationship of other people.
Also, they can become delinquent.
Sales in American market in October, 2009
increased 43.6% from the last year
Market share : 4.7%,
Increased 0.9% from the last year
The market share has been increased gradually
in American market After introducing Genesis
Support of US government in automobile area
‘Cash for clunkers’- a $3 Billion US federal program intended to
provide ec