communicate about quality issues more quickly and conveniently
Construction of assembly plants worldwide
target overseas markets by establishing local production bases in key markets
shorten the geographic and physical distance
work closely with the part manufacturing suppliers, manage quality more efficiently
Make and use its in-house steel to manufacture its automobiles
Hyundai i
SPAO is low price. The products of SPAO cost only 80-90% of its competitor UNIQLO.
d. Positioning
SPAO has decided to go for “Same-for-the-Less” positioning. The brand offers comparable quality with other fast fashion industries but at a lower price. SPAO communicates the products’ high quality through the usage of premium quality materials; and at the same time, it offers them at lower
Communication
The weakest point of The Coffee Bean & Tea leaf is the lack of brand awareness. Through active communication with customers, the company will be able to promote its sales.
• Use Mass Media, Social Network Service, etc. Many people are intent on such services as Twitter, Facebook, Cyworld, net-cafes, etc. Active communication using these media will make customers more informe
2. System
1. SCM(Supply Chain Management) Innovation
Hyundai Motor Company has pushed ahead an innovation over SCM sector from early 2000. The company built VAATZ system to promote smooth communication with subcontractor. It also started the APS(Advanced Planning & Scheduling) project of Sales and Production Planning Section, which was a toehold for SCM. Enterprise Process Innovation(PI) was be
3) Preference of customer
The quality of coffee in the coffee store is very important. However, the difference in coffee quality among coffee brands is now decreasing. Customers visit coffee stores to enjoy a certain atmosphere and space of store as well as simply drinking coffee. In this aspect, the interior of The Coffee Bean & Tea Leaf is lacking compared to Caffe Bene with respect to comfort