in 1946 and consisting of all the British possessions in the Malay peninsula with the exception of Singapore, was dissolved in 1948 and replaced by the Federation of Malaya, which restored the autonomy of the rulers of the Malay states under British protection. During this time, rebels under the leadership of the Malayan Communist Party launched guerrilla operations designed to force the British
Population: 13,607,069
Ethic Groups:
Khmer 90%, Vietnamese 5%, Chinese 1%, other 4%
Language:
Khmer(official) 95%, French, English
Religions:
Theravada Buddhist 95%, other 5%
An old civil war anti-tank land mine in the western region of Cambodia exploded and killed 14 people after a truck drove over it.
During the first 10 months of the year, 53 people have died an
Strategy Analysis (4P)
1) Price
Bean Pole is now a leading company despite the stagnation in the fashion industry in the late 80s adopting brand image value. Bean Pole’s marketers suggest leading brands should fulfill the two mandatory factors which are authority and social satisfaction. With these two factors, consumers are to think “I am different from others” or “I am high class a
SPAO is low price. The products of SPAO cost only 80-90% of its competitor UNIQLO.
d. Positioning
SPAO has decided to go for “Same-for-the-Less” positioning. The brand offers comparable quality with other fast fashion industries but at a lower price. SPAO communicates the products’ high quality through the usage of premium quality materials; and at the same time, it offers them at lower
In the city, there are some areas that many old structures built with no planning are concentrated in. It is apprehended that such areas are at risk for aggravation of local community environment. So, government should redevelopment these areas. Especially, society like Korea which has experienced rapid urbanization, should promote housing redevelopment to decrease negative effects of haphazard h