Work Attitude
It is a common belief that advertising companies have free and casual cultures since they deal with tasks that require high degree of creativity. Mr. Baek confirms this prediction. He says, employees need autonomy to adapt themselves to works that are different every day. They should not work like a machine. Also, the company should provide some relaxation for them to release str
Pulmuone’s Mission is LOHAS company.
LOHAS is Life Style
that think theirs health and global environment.
Pulmuone is oriented LOHAS's value with particular manufacture rules and This is to say, it is loving attitude on human and nature together.
Pulmuone's business mission is to pursue that LOHAS's value with more and more substantive, innovative in the first part manag
attitude formation. the image, behavior, and values of the endorser must be compatible with the image desired for the advertised brand. For example, 하우젠 advertisement model Kim yu-na.) Other rival companies gain this strength whereas e편한세상 don’t have model effect. Therefore, e편한세상 image somewhat can fall down as compared with the other company.
② Novelty - Stimulus De
변화와 혁신에 능동적인 태도를 지향하다.’'Aiming at an active attitude towards change and innovation'
‘길이 없으면 길을 찾으라, 찾아도 없으면 길을 만들어라.’는 생활신조를 바탕으로 변화와 혁신에 능동적인 태도를 지향해왔습니다. 어떤 일이든지 적극적으로 부딪히는 자세로 도전했고 밝고 긍정적인 생
situations
- Consumers have goal-derived and usage-specific categories in memory , therefore marketers can attempt to associate products with certain goals and usage situations
Brand preference
- Brands toward which the consumer has positive attitudes tends to be recalled more easily and tend to be included in the consideration set more often than brands that evoke negative attitudes