SHOW
KTF was the 2nd Telecom company in Korea following the 1st one, SKT
throwing away its past image of second leading company.
With 3G technology, launching new service brand, SHOW
First advertising of ‘Show’ –Sperm (정자편)
Message of strategy
Objective of Ads
show
technology of 3G
Young generation
Show’ for the sake of differentiation to the other
1. 항공운송산업
▶126대 항공기 보유(2007년 말 현재)
▶여객 매출 5조원
화물 매출 2.5조원
항공우주사업
▶항공우주사업 전분야에 걸쳐 사업 수행중
▶B787-8 국제공동개발 프로그램에 참여
올해의 최우수 파트너상 수상
3.기내식사업
▶ 'PAX Readership Awards‘ 3년 연속 수상 (ITCA주최)
4.호
I.Executive Summary
A.The Company
당사는 대덕연구단지 내 한국과학기술원의 연구진으로 구성된 새로운 첨단 정수기 제조회사로 기존의 강제 필터 방식의 정수기와는 달리 원하는 물의 성분을 조절하여 마실 수 있는 기능과 수질을 모니터링 방식을 도입 정수기의 청정도를 실시간 모니터링 할 수 있는 차별
companies are struggling more to have larger market shares targeting original customers. Due to USGA’s technological limitations, it became possible for low-end firms to catch up with major firms in terms of technology. Those limitations also made it hard for golf equipment companies to differentiate their brand through technology development, so that leaded to harsh price competition. As produ
competitiveness
C. Promotion strategy: Continuous leaflet advertisement, raising recognition, advertisement in the same sized format.
Original color of E-Mart, Yellow + Red =>unification effect
Execution of events: Chinese characteristics enjoying events
Discount events: every time and weekend new special discount products
Various assortment of good