experiencing a lot of brands indirectly through a number of advertisements.
Therefore, this report help you to consider the principle of the comparative advertisement that is a new type of advertisement technique carrying on the existing advertisement technique and to approach comparative advertisement effectively and easily through some case.
Ⅱ. Literature Review
1. Abstract
did multivariate analysis by using discriminant analysis.
The aim of this study is to verify whether the government chose poor performance universities in a reasonable way or not. We will do that by doing discriminant analysis and comparing the results against those of the government’s list. In that way, we would like to explore the data and investigate validity of the government’s list.
from affiliate 159 48 1 1 2
gross profit 2 161 219 93 53
As you can see above, loss from affiliate in 2009 increased a lot compare to 2008. It means that there is insufficient information to evaluate operating performance just by income statements. Thus investigation of cash flow statements is needed. Further analysis regarding cash flow statement will be dealt in problem D.
Evaluation Objective, our group focuses on performance evaluation by comparing btw objectives & performance, building BSC, Setting up KPI.
We classified each KPIs and CSFs by BSC perspective and checked their relationship with strategic goals. We concluded that the KPIs are properly set to each CSF and most of KPIs are quantitative so that we can observe if it is good or not.
Through current
compare the values across three similar companies in the industry. This is because net profit margin will also include gain using equity method of accounting (지분법이익) which reflects net profit from Moorim SP’s affiliated company, Moorim Paper. In 2009, this account amounted for 60 percent of net income. On the other hand, Hansol Paper’s net income would have increased 120 percent had