case 3
1. Analyze the competitive structure of the automobile industry in the United States. Is this an attractive industry?
현재 미국의 자동차 산업은 몇 개의 대기업들이 서로 경쟁하는 구도인 과점산업이다. 초창기에는 포드사의 독점으로 시장이 이루어 지다가 점차 GM, 크라이슬러가 시장에 진입함으로서 과점시장으로 변모
Problem& Structure ofmarket
현재 사교육의 상태와 문제를 파악하여 약점을 파악해야 한다. 현재의 사교육 구조는 인터넷 강의, 학원가의 현장강의, 대학생의 과외 등 크게 3가지의 구조로 나뉘어져 있다. 서로의 장점과 단점이 명백하게 존재해 서로를 대체하기 힘들기 때문에 현재는 3부류의 구조로 나뉘
of good quality and taste. We want to open a
new strategy ofmarketing, so we choose “Imsil Cheese Pizza”. Imsil Cheese Pizza doesn't have
enough fame in comparison with its quality and taste.
Ⅱ. Situation Analysis
1. The Internal Environment
1) Marketing goals and objectives
Recently most of fast food companies have a close game because of price competition and policy
structure. As part of this effort, they are trying to abolish the hierarchical structure and the seniority system. When it comes to promotion, they introduced HR marketplace way so called “Talent Market”. It means that they can exchange HR by the law of supply and demand using the infranet. It’s a kind ofmarket oriented system.
5. Skills
The greatest competitive strength of KT is their
of the new distribution structure is not accepted among the sellers in Dongdaemoon market. In addition, there is a shortage of experts who can reinforce the distribution and exporting system.
In conclusion, this paper states that the Dongdaemoon fashion market has played a key role in production and selling goods on a reasonable price as Korean fashion cluster. However, the competitive advantag