between E-Mart and Carrefour in China.
E-Mart Carrefour
Joint ratio 98:2
(aggressive investment) 55:45
(Focus on reducing investment)
Store size 3,820 Pyung
(display stand’s number of product in entrance) 1800 Pyung
Store location Subcenter of a metropolis (10M away from each other),
deficit of same facility in same area
∴ Focus on enlarging pies rather than simple competitio
capital market.
O4——S1、S3、S4: Better quality than competitors and innovative technology guarantees difference between products.
O5——S5:More opportunity in the capital market funding, make use of financial management to bring down the capital cost.
O6——S2、S3:Localization of human resources management strategies to attract local talents and reduce
capital. The effects of privatization of healthcare are improving quality of the hospital infrastructure due to competition between hospitals. As a result, Korea can build better infrastructure than foreign country and be reborn as a hub, which means price will fall due to competition between health care providers.
In addition, maximization of profit through health care services to m
Competition between ‘Typical Strong Soju’ VS. ‘Smooth Soju’
Correspondence of 진로
Jinro -> Changes its brand name to ‘참이슬’
=> Brand renewal, escaping from previous ‘old image’
Result
Year 1998, shortly takes the market share up to 15%
But fails to win the market share over the functional benefits coming from ‘bamboo charcoal refining process’ and
and the other newcomers, such as FILA Korea, Prospecs, Sketchers etc., who has the equal technological level compared with the top 3. But LECAF is also an old hand in footwear-concerned industry. Therefore our wide store distribution, high technological level, and enough capital would set the new era of LECAF, which LECAF has a large pecentage of market share of functional footwear business.