market in recent years despite fierce competition among numerous rivals _ particularly Google and Yahoo!
However, in order to become a true global leader in Internet service, we realize NHN must now look beyond South Korea to other regional and global markets.
NHN is at a crucial turning point and we must act strategically and with great foresight if we hope to replicate our domestic success i
care
-Busienss men who often attend drinking parties or women who dislike alcohol
-Business beginners who find it difficult to break atomosphere by leaving the drinking tables.
-People who would like to take care of colleagues and friends in parties or gatherings.
2. COMPETITION
1. Background of market establishment (domestic)80% of alcohol consumers drink alcohol 2~3 times a week
Incorporated in 1871, leading company in Finland
Diversified business portfolio >> Concentration on mobile &IT
#1 telecommunication company in Europe
(+) Strong know-how in mobile phone manufacturing
(+) Wide range of mobile devices
(+) Strength in SCM
(-) Challenged by Apple& RIM
(-) Lack of distinctive
competitiveness
(-) Drop in market share
49%(2006)->45%(2008)
OS
market with Lolita Lempicka, it is hardly known that Lolita Lempicka is a Korean product. Based on its success in French market and current unknown status in Korea, Lolita Lempicka is considered to have much potential for success in Korean market and establish it as competitiveness of AmorePacific.
2. History of fragrances industry.
Cosmetics and fragrances continue to be part of a very comp
SWOT
Items Competitive power Main Factors
Brand Reputation High ‘Samsung’ halo-effect
Brand Image Low Weak brand position
Performance High Dealers’ satisfaction for quality
Design / Color High Diversified design and color
Price Level Medium Similar to competitors
Distribution Channel Network Low Inferior distribution channel network
Capacity Low Low satisfaction level